Mission Statement

We create client clarity with a focus on optimizing fitness, nutrition, and life balance.

Vision Statement

Simply put, when you feel good you tend to see life with less clutter and more optimism. Thinking positive and with more clarity leads to better decision making and lets face it… everyone, no matter what stage of life, can benefit from that.

At Sansego, we believe the path to this life balance righteousness is through the optimization of your physical, mental, and nutritional systems. The coaches are handpicked and renowned for their individual skillsets in helping clients reach their ‘next level’, one step at a time. We place high value on our client’s time availability and cater personalized coaching packages accordingly. Most importantly, we strive to always live by our brand and authenticate by example. #SansEgo

The SansEgo Brand Story

SansEgo is a lifestyle mantra in which our core team chooses to live by. To live purely Sans (without) Ego is of course an impossible task as human beings, yet still a worthwhile and righteous path in our book. Our inspiration for this brand stems from our common experiences around one man’s intensive desire to grow his inner wisdom and ultimately the trust in something greater than self, all while fine-tuning his physical capacity into one of the highest performing human racing machines in history.

At the peak of his career when the attention, hype, media, sponsors, fan requests and obligations were hitting the highest levels – Craig Alexander, the athlete, transcended into a space that was unseen before by his core team of family, friends, and advisors. His load was extraordinarily heavy but he carried it with methodical focus and balance…and Craig seemed to find more and more comfort with his confidence in simply letting be, be. Alexander’s most impressive talents are not found in his swim, bike, or run competence. Instead, his unique ability to clear the mind’s clutter and make good decisions has been the key ingredient to his success on and off the racecourse. And this key to finding clarity for the 5 x Ironman/70.3 World Champion was getting the life balance right. He put the right people around him and understood that the whole was only stronger than the sum of its parts when the clutter (ego) was removed from the equation.

The SansEgo coaches take a much broader approach to guiding clients to reach their goals. Whether it’s high-level performance for race day or high-level performance for life….our customized assistance will help you physically and mentally take it to the next level or two. It just takes a little willingness and an open mind to see the path clearly. #SansEgo