Mission Statement

At Sansego, we want to enable our clients to reach their athletic and lifestyle goals with a focus on optimizing fitness, nutrition, and life balance.

Vision Statement

Simply put, when you feel good you tend to see life with more focus and optimism. Thinking positive and with more clarity leads to better decision making and lets face it… everyone, no matter what stage of life, can benefit from that. We believe the path to achieving this kind of life balance is through the optimization of your physical, mental and nutritional systems. Our coaches are handpicked and renowned for their individual skillsets in helping clients reach their ‘next level’, one step at a time. We place a high value on our client’s time availability and cater personalized coaching packages accordingly. Most importantly, we strive to always train and coach by our brand values. #SansEgo



Mission Statement

At Sansego, we want to enable our clients to reach their athletic and lifestyle goals with a focus on optimizing fitness, nutrition, and life balance.

Vision Statement

Simply put, when you feel good you tend to see life with more focus and optimism. Thinking positive and with more clarity leads to better decision making and lets face it… everyone, no matter what stage of life, can benefit from that. We believe the path to achieving this kind of life balance is through the optimization of your physical, mental and nutritional systems. Our coaches are handpicked and renowned for their individual skillsets in helping clients reach their ‘next level’, one step at a time. We place a high value on our client’s time availability and cater personalized coaching packages accordingly. Most importantly, we strive to always train and coach by our brand values. #SansEgo

The SansEgo Brand Story

SansEgo is a lifestyle mantra in which our core team chooses to be guided by. On the surface, it appears to be a paradox. To live purely Sans (without) Ego is of course an impossible task as human beings and in certain life situations like racing, having drive, ambition and a deep, inner-sense of confidence is vital to successful performance and outcomes. It is about finding a balance and understanding when it is also important to open up, seek help and make hard, uncomfortable decisions with the only goal being to improve. The inspiration for this brand came from Craig (CROWIE) Alexander’s experiences around the relentless and intensive desire to grow as an athlete (and hopefully as a person too). Ultimately to trust in something greater than just results, all the while still fine-tuning physical capacity as a high-performing endurance athlete challenging for World Championship titles.

At the peak of his career when the training, partner obligations, attention, media and fan requests were hitting their highest levels – the challenge was the greatest but so was the opportunity. The load was heavy but eventually carried with focus and balance…and Craig seemed to find more and more comfort with his confidence in himself and others in the team. He surrounded himself with the right people at the right time, recognising what he lacked or needed and the value of others.

Another key element was developing the ability to clear his mind and focus on what was most important. Craig’s ability to make good decisions has been a consistent ingredient to his success on and off the racecourse. Finding clarity for the 5 x Ironman/70.3 World Champion started with focusing on life balance.

Another key element was developing the ability to clear his mind and focus on what was most important. Craig’s ability to make good decisions has been a consistent ingredient to his success on and off the racecourse. Finding clarity for the 5 x Ironman/70.3 World Champion started with focusing on life balance.

The SansEgo coaches take a much broader approach to guiding clients to reach their goals. Whether it’s high-level performance for race day or high-level performance for life….our customized assistance will help you physically and mentally take it to the next level and beyond. It just takes a little willingness and an open mind to see the path clearly.

#SansEgo

 
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