Sansego is a lifestyle mantra* in which our core team chooses to live by. To live Sans (without) Ego is of course an impossible task as human beings, yet still a worthwhile and righteous* path in our book. Our inspiration for this brand stems from our common experiences around one man’s intensive desire to grow his inner wisdom and ultimately the trust in something greater than self, all while fine-tuning his physical capacity into one of the highest performing human racing machines in the world. At the peak of his career when the attention, hype, media, sponsors, fan requests and obligations were hitting the highest levels – Craig Alexander, the person (not just the athlete), transcended into a space that was unseen before by his core team of family, friends, and advisors. His load was extraordinarily heavy but he carried it with methodical focus and balance…and Craig seemed to find more and more comfort with his confidence in simply letting be be. Alexander’s most impressive talents are not found in his swim, bike, or run capability. Instead, his unique ability to clear the mind’s clutter and make good decisions has been the key ingredient to his success on and off the racecourse. Our coaches take a much broader approach to guiding Sansego clients to reach their goals. Whether it’s high-level performance for race day or high-level performance for life…our coaches customized programs will help you physically and mentally take it tothe next level or two. It just takes a little willingness and an open mind to see the path clearly. Our mission is to provide athletes with leading edge information on the latest topics. We are here to help athletes chase their dreams, by giving them the tools to achieve their goals. We strive to make the triathlon journey more rewarding and fun along the way, while sharing our passion for the sport!